Certified E-Commerce Concepts Analyst
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Canada
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Certified Internet Systems Analyst
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Canada
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IT Diploma majoring in Visual Basic programming
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South Africa
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Post-Graduate Diploma in Business Management (Marketing)
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United Kingdom
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BA (History)
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South Africa
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8/2003 - Date
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Wal-Mart
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Milton
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TLE Manager
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2/2002 - 6/2003
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MLG Enterprises
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Mississauga
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Territory Marketing Manager
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Main Functions:
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Market specialty products into the USA and Western Canada
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Developed new markets in USA for product (Business Development)
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Highlights:
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Developed customer database for Western Canada/USA area
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Increased market penetration by over 200 % in one year
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4/2001 - 11/2001
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SmartSales Inc
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Markham
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Implementation Manager
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Main Functions:
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Directed and coordinated the interface between Development and QA.
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Directed and managed the interface between Sales and Marketing
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Highlights:
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Authored the technical implementation manual for the flagship product
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11/2000 - 3/2001
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Interkom Creative Marketing
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Burlington
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Senior Account Manager
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Main Functions:
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Managed Pharmaceutical Division of the Agency
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Assisted with client liaison and retention
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Highlights:
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Developed advertising product briefs.
Conducted market research and creative input
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Developed a “Loyalty program” for Novopharm Veterinary Division
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Prepared a full strategic plan for the year
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Designed and implemented databases for potential customers and monthly financial feedback.
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Developed a complete database of the major company's pipelines (product).
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Assessed and set up a working document on the opposition agencies USP.
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Championed re-branding of the company to reposition themselves
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12/1999 - 10/2000
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Funcow.com
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North York
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Senior Account Manager - E commerce Manager
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Main Functions:
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Set-up partnership negotiations
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Assess areas for potential marketing of both on-line and off-line campaigns
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Established/maintained contact with E-commerce and Broadcast Partners
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Highlights:
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Created www awareness and market opportunity
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Established and implemented associate program and advertising base
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02/1997 - 08/1999
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Four Seas Healthcare
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South Africa
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Marketing Director
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Main Functions:
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Strategic consultant to the Pharmaceutical and Healthcare industry
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Consultant to three Market Research companies and two advertising agencies
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Lecturer for Healthcare Sales, Product management and Managed Care Diploma's
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Market and Advertising consultant to Pre-mix Food manufacturer
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Highlights:
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Major Pharmaceutical clients included J&J, Astra, MSD, Bayer, Parke-Davis and BMSquibb
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Parke Davis launched a cardiovascular product that reached 24% market share in 6 months on advance given.
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11/1987 - 02/1997
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Astra Pharmaceuticals
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South Africa
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Chief Business Director
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Main Functions
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Steered the starting up, and managing of, five divisions concurrently.
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Initiated restructuring of company divisions to meet challenge of managed care market entry
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Highlights
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Led Managed Care and Key Accounts division to become most profitable divisions within
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With 5% of company personnel I achieved 24% of turnover and 31% of profit generated
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Astra assessed as most knowledgeable company in MHC market within 1 year
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Vice President Sales and Marketing
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Main Functions:
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Led multi-functional teams (30-90 members) servicing Southern African market.
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Drove company performance through launches on new products, repositioning of older products, retargeting sales market, and effort, and strategic pricing issues
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Highlights:
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One of three management team members significantly affecting company direction; Key impact made with restructuring divisions, strategic plan incorporating new market developments, leadership of personnel to achieve budgets and targets
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Company increased sales by 11% and market perception by 6 points.
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Received Kurt Wegenefeldt Trust fund award to study healthcare in Canada 1996
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