Resume : Charles Clayton

330 Woodlawn Crescent
Milton ON
L9T 4T5
H: 905-8782074
C: 416 3202491
I am a highly experienced Marketing and Business Manager. My background exemplifies a successful track record in Business, Marketing and Advertising in the IT and Pharmaceutical industries. Talented in setting up divisions and companies and leading the personnel to achieve their potential and recognize the company's goals, my key value is in building divisions from the ground up. I am a proponent of developing organization visions using thought provoking business models for a long-term outcome. I seek business challenges, which require innovation, creativity and commitment

Certified E-Commerce Concepts Analyst
Certified Internet Systems Analyst
IT Diploma majoring in Visual Basic programming
South Africa
Post-Graduate Diploma in Business Management (Marketing)
United Kingdom
BA (History)
South Africa

8/2003 - Date      
TLE Manager

2/2002 - 6/2003
MLG Enterprises
Territory Marketing Manager

Main Functions:
Market specialty products into the USA and Western Canada
Developed new markets in USA for product (Business Development)
Developed customer database for Western Canada/USA area
Increased market penetration by over 200 % in one year

4/2001 - 11/2001
SmartSales Inc
Implementation Manager

Main Functions:
Directed and coordinated the interface between Development and QA.
Directed and managed the interface between Sales and Marketing
Authored the technical implementation manual for the flagship product

11/2000 - 3/2001
Interkom Creative Marketing
Senior Account Manager

Main Functions:
Managed Pharmaceutical Division of the Agency
Assisted with client liaison and retention
Developed advertising product briefs.
Conducted market research and creative input
Developed a “Loyalty program” for Novopharm Veterinary Division
Prepared a full strategic plan for the year
Designed and implemented databases for potential customers and monthly financial feedback.
Developed a complete database of the major company's pipelines (product).
Assessed and set up a working document on the opposition agencies USP.

Championed re-branding of the company to reposition themselves

12/1999 - 10/2000
North York
Senior Account Manager - E commerce Manager

Main Functions:
Set-up partnership negotiations

Assess areas for potential marketing of both on-line and off-line campaigns

Established/maintained contact with E-commerce and Broadcast Partners

Created www awareness and market opportunity

Established and implemented  associate program and advertising base

02/1997 - 08/1999
Four Seas Healthcare
South Africa
Marketing Director

Main Functions:
Strategic consultant to the Pharmaceutical and Healthcare industry
Consultant to three Market Research companies and two advertising agencies
Lecturer for Healthcare Sales, Product management and Managed Care Diploma's
Market and Advertising consultant to Pre-mix Food manufacturer
Major Pharmaceutical clients included J&J, Astra, MSD, Bayer, Parke-Davis and BMSquibb
Parke Davis launched a cardiovascular product that reached 24% market share in 6 months on advance given.

11/1987 - 02/1997
Astra Pharmaceuticals
South Africa
Chief Business Director

Main Functions
Steered the starting up, and managing of, five divisions concurrently.
Initiated restructuring of company divisions to meet challenge of managed care market entry
Led Managed Care and Key Accounts division to become most profitable divisions within
With 5% of company personnel I achieved 24% of turnover and 31% of profit generated
Astra assessed as most knowledgeable company in MHC market within 1 year

Vice President Sales and Marketing

Main Functions:
Led multi-functional teams (30-90 members) servicing Southern African market.
Drove company performance through launches on new products, repositioning of older products, retargeting sales market, and effort, and strategic pricing issues
One of three management team members significantly affecting company direction; Key impact made with restructuring divisions, strategic plan incorporating new market developments, leadership of personnel to achieve budgets and targets
Company increased sales by 11% and market perception by 6 points.
Received Kurt Wegenefeldt Trust fund award to study healthcare in Canada 1996

Professional Organization Memberships:

Member of AIMS Canada  (Association of Internet Marketers)
Member of ECC  (E-commerce Council) Canada
Member of ACRM Canada (Assoc. of Customer Relationship Management)
Member of IAWMD (International Assoc. of Web Masters and Designers)
Institute of Marketing Management (SA) (Healthcare Committee member)

Professional Development (Certificates)

Computers - Office, Word, Excel, PowerPoint (honours) FrontPage, TrellixWeb
Communication  - Writing for the Press, Newsletter writing, Effective business Writing
Leadership and Management  - Situational Leadership, Motivating People, Assertiveness Training, Interpersonal Skills, Managing Performance, Behavioral Styles, Industrial Relations, Managing Discipline.
Sales -  Sales Management, Key Account Management, Negotiation Skills,
Community - First Aid, CPR, O2 certification, Marine First Aid , Marine Radio Operator

Volunteer Work

TOWARF - Town of Oakville Air Sea Rescue Force Rescue Boat Captain(Canadian Coast Guard)
Board Member for three non profit organizations
Founder member, Webmaster, newsletter author “South Africans in Ontario” community organization