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Resume : Charles Clayton
330 Woodlawn Crescent
Milton ON
L9T 4T5
caius@allstream.net
H: 905-8782074
C: 416 3202491
I am a highly experienced Marketing and Business Manager. My background exemplifies a successful track record in Business, Marketing and Advertising in the IT and Pharmaceutical industries. Talented in setting up divisions and companies and leading the personnel to achieve their potential and recognize the company's goals, my key value is in building divisions from the ground up. I am a proponent of developing organization visions using thought provoking business models for a long-term outcome. I seek business challenges, which require innovation, creativity and commitment
Education
Certified E-Commerce Concepts Analyst
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Canada
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Certified Internet Systems Analyst
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Canada
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IT Diploma majoring in Visual Basic programming
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South Africa
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Post-Graduate Diploma in Business Management (Marketing)
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United Kingdom
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BA (History)
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South Africa
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Experience
8/2003 - Date
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Wal-Mart
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Milton
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TLE Manager
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2/2002 - 6/2003
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MLG Enterprises
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Mississauga
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Territory Marketing Manager
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Main Functions:
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Market specialty products into the USA and Western Canada
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Developed new markets in USA for product (Business Development)
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Highlights:
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Developed customer database for Western Canada/USA area
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Increased market penetration by over 200 % in one year
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4/2001 - 11/2001
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SmartSales Inc
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Markham
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Implementation Manager
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Main Functions:
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Directed and coordinated the interface between Development and QA.
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Directed and managed the interface between Sales and Marketing
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Highlights:
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Authored the technical implementation manual for the flagship product
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11/2000 - 3/2001
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Interkom Creative Marketing
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Burlington
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Senior Account Manager
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Main Functions:
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Managed Pharmaceutical Division of the Agency
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Assisted with client liaison and retention
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Highlights:
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Developed advertising product briefs.
Conducted market research and creative input
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Developed a “Loyalty program” for Novopharm Veterinary Division
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Prepared a full strategic plan for the year
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Designed and implemented databases for potential customers and monthly financial feedback.
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Developed a complete database of the major company's pipelines (product).
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Assessed and set up a working document on the opposition agencies USP.
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Championed re-branding of the company to reposition themselves
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12/1999 - 10/2000
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Funcow.com
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North York
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Senior Account Manager - E commerce Manager
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Main Functions:
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Set-up partnership negotiations
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Assess areas for potential marketing of both on-line and off-line campaigns
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Established/maintained contact with E-commerce and Broadcast Partners
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Highlights:
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Created www awareness and market opportunity
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Established and implemented associate program and advertising base
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02/1997 - 08/1999
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Four Seas Healthcare
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South Africa
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Marketing Director
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Main Functions:
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Strategic consultant to the Pharmaceutical and Healthcare industry
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Consultant to three Market Research companies and two advertising agencies
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Lecturer for Healthcare Sales, Product management and Managed Care Diploma's
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Market and Advertising consultant to Pre-mix Food manufacturer
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Highlights:
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Major Pharmaceutical clients included J&J, Astra, MSD, Bayer, Parke-Davis and BMSquibb
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Parke Davis launched a cardiovascular product that reached 24% market share in 6 months on advance given.
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11/1987 - 02/1997
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Astra Pharmaceuticals
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South Africa
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Chief Business Director
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Main Functions
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Steered the starting up, and managing of, five divisions concurrently.
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Initiated restructuring of company divisions to meet challenge of managed care market entry
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Highlights
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Led Managed Care and Key Accounts division to become most profitable divisions within
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With 5% of company personnel I achieved 24% of turnover and 31% of profit generated
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Astra assessed as most knowledgeable company in MHC market within 1 year
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Vice President Sales and Marketing
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Main Functions:
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Led multi-functional teams (30-90 members) servicing Southern African market.
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Drove company performance through launches on new products, repositioning of older products, retargeting sales market, and effort, and strategic pricing issues
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Highlights:
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One of three management team members significantly affecting company direction; Key impact made with restructuring divisions, strategic plan incorporating new market developments, leadership of personnel to achieve budgets and targets
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Company increased sales by 11% and market perception by 6 points.
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Received Kurt Wegenefeldt Trust fund award to study healthcare in Canada 1996
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Professional Organization Memberships:
Member of AIMS Canada (Association of Internet Marketers)
Member of ECC (E-commerce Council) Canada
Member of ACRM Canada (Assoc. of Customer Relationship Management)
Member of IAWMD (International Assoc. of Web Masters and Designers)
Institute of Marketing Management (SA) (Healthcare Committee member)
Professional Development (Certificates)
Computers - Office, Word, Excel, PowerPoint (honours) FrontPage, TrellixWeb
Communication - Writing for the Press, Newsletter writing, Effective business Writing
Leadership and Management - Situational Leadership, Motivating People, Assertiveness Training, Interpersonal Skills, Managing Performance, Behavioral Styles, Industrial Relations, Managing Discipline.
Sales - Sales Management, Key Account Management, Negotiation Skills,
Community - First Aid, CPR, O2 certification, Marine First Aid , Marine Radio Operator
Volunteer Work
TOWARF - Town of Oakville Air Sea Rescue Force Rescue Boat Captain(Canadian Coast Guard)
Board Member for three non profit organizations
Founder member, Webmaster, newsletter author “South Africans in Ontario” community organization
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